Did you know that the US beauty industry is one of the least regulated industries and has not changed regulation policies since 1938?  What this means is companies can manufacture beauty products with very little government oversight and state product claims such as “natural” “clean” or “green” with no set definition or standards adhere to.  … Read More about The Truth in Beauty

Everyone has a unique skin story requiring a customized combination of skin care products. We must care and cleanse our skin every day for it to remain healthy, but when it comes to cleansing, not all body parts are created equal. The skin on our face requires much different care than the skin on the rest of our body; … Read More about The Importance of Cleansers – Ida’s Tips

Toners are a great way to boost your cleansing power. Using a toner twice daily hydrates the skin and gives you a thorough cleansing experience that soothes reactive skin and has a dramatic effect on the skin’s overall health and appearance.  Benefits to incorporating toners into your daily skincare routine. Smaller Looking Pores. When used … Read More about Toners – Ida’s Tips