There's a particular kind of skin damage that's hard to avoid if you live in Amarillo in the summer. The sun is direct. The wind is constant. The humidity barely registers most days. Add in the air conditioning that runs nonstop and the lake weekends that show up in June and July, and the average Panhandle summer asks more of skin than most parts of the country.
Ida has thirty-four years of seeing what summer does to local skin and what helps. Surprisingly little of it is heroic. Daily SPF, applied seriously and re-applied if you're outside for any length of time. A heavier moisturizer than feels intuitive — most people under-moisturize in summer because they associate "hot" with "oily." A regular barrier reset, monthly or every six weeks, with someone who can see what's actually happening on the surface.
That last one is what a Juno facial is for. Call when you're ready.